Today’s customers are putting less trust in business marketing messages and becoming more influenced by recommendations from other people, surveys show. Customer reviews — customer opinions on products or services that companies publish on their Web sites — are now widely read. With the right execution, companies can use customer reviews to improve results and quality of service.
In Summary:
| • | Online reviews are an excellent way to let customers share their positive stories about our products and services. |
| • | We welcome even negative reviews, they offer a benefit by improving the credibility of our services and other reviews. |
| • | Online reviews give our company new insight into what our customers really want. |
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